[archive 07]
[toro negro]
Development of a visual identity and communication assets for Toro Negro, a bar centered around a nightlife experience that combines gastronomy and cocktail culture.
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01
Record
date
2025-2026
category
branding
format
digital - analog
[project]
The project explores a bold and atmospheric visual identity built through strong color contrasts, expressive typography, and imagery with a distinct sensory presence. Through social media posts, stories, and promotional content, the goal was to create a cohesive graphic language capable of adapting to different campaigns and communication needs while maintaining a recognizable brand identity.
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[instagram post series]
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[instagram stories series]
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[motion graphics for social media]
[visual identity]
The visual system combines high-contrast serif typography, close-up product photography, and bold graphic elements designed to communicate promotions and offers in a direct and engaging way.
The compositions are structured to capture attention within seconds, using clear typographic hierarchy, strong color contrasts, and strategic placement of information throughout the layout.
[color palette]
The palette is built around warm, rich tones associated with gastronomy and nightlife experiences.
Dark red serves as the primary color, conveying energy, warmth, and appetite stimulation. Black introduces elegance and contrast while reinforcing a sense of quality and sophistication. Gold adds associations with tradition, celebration, and craftsmanship, while white provides balance and improves readability across different communication formats.
"Brand identity is shaped not only by graphic systems, but by the experiences they help create."
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